SEC Newgate Singapore, an award-winning strategic communications advisory firm, is pleased to announce the strengthening of its senior bench and the addition of a digital extension to its portfolio of services.
As part of its ongoing commitment to delivering focused communication strategies and services to clients across Southeast Asia, SEC Newgate Singapore has appointed seasoned industry professionals to key senior positions. These new additions bring a wealth of experience and expertise, fortifying the firm’s ability to meet the evolving needs of its clients.
Joining SEC Newgate Singapore’s senior leadership team are:
Sabrina Quek, Digital Director: With nearly two decades of experience in digital media, analytics and performance marketing, Sabrina previously led the digital team at integrated agency, Zeno Group. She has a passion for cutting-edge technologies, particularly in the fields of machine learning and artificial intelligence. Her proven track record in leveraging digital channels for brand storytelling, to drive engagement and achieve measurable results will be instrumental in further enhancing SEC Newgate Singapore’s digital offer.
Karin Lai, Director: Bringing over 15 years of experience in corporate communications and investor relations, Karin played a key role in the communications team at boutique PR agency, Ark Advisors, prior to joining SEC Newgate Singapore. She excels in formulating and executing communication strategies across various domains, including capital raising, crisis management, and social media campaigns. Her leadership will be invaluable in guiding clients through the complexities of investor communications.
In addition to these senior hires, SEC Newgate Singapore also announced the promotion of Sylvia Lee to Director. With more than 15 years of experience spanning communications, investor relations and audit, Sylvia’s background in accounting and finance enables her to effectively translate complex financial information into clear and compelling communications content. Sylvia’s promotion reflects the firm’s commitment to nurturing and recognising internal talent.
As part of its strategic growth initiatives, the newly expanded digital services portfolio helmed by Sabrina includes a comprehensive range of solutions tailored to meet the demands of today’s digital landscape. From corporate branding, digital strategy and social media management. to content optimisation and analytics, the firm’s expanded digital offerings will help clients more effectively engage with target audiences and achieve communications objectives.
“These strategic appointments reflect our commitment to excellence and innovation. We’re combining top talent with cutting-edge digital solutions to deliver even greater value to our clients and to drive their success in an increasingly digital world,” said Terence Foo, Managing Partner, SEC Newgate Singapore.
